Decisions, not just deliverables.
A recruiter-first view of the work: what the problem was, what I owned, what evidence I used, and what the recommendation or output became.
Core portfolio
Strategy, growth & operations.
Start here. These projects most directly demonstrate the skills I would bring into strategy, tech sales, growth, partnerships, healthcare technology and implementation roles.
U.S. market entry
Paterson Consulting
Turned a broad U.S. growth question into a bounded North Texas pilot with explicit commercialization gates.
- Team lead
- 98 contacts
- 6-month roadmap
Venture strategy
CareBridge
Built an operating model and integrated financial case for a clinic-hosted diagnostics venture.
- Co-founder & CEO
- 36-month model
- C$400K ask
Strategy under pressure
Dean’s Cup
Led a team through four compressed strategy cases spanning integration, AI governance and implementation.
- Team captain
- Top-six overall
- Executive judges
Go-to-market & digital
Echovasc Imaging Diagnostics
Reframed a mobile cardiac diagnostics service around the clinics and partners who decide whether to use it.
- Positioning
- Website shipped
- Partner pathways
Healthcare operations
Workflow reality
Six-plus years across clinic and diagnostic operations, from intake and referrals to billing controls and EMR workflows.
- 5 EMR platforms
- Intake to billing
- 4-physician clinic
Additional proof
Audience, creative & commerce.
Useful secondary evidence of customer psychology, visual communication, iteration and end-to-end ownership.
Audience & content
Building 40K from nothing
A practical education in hooks, retention, iteration and community-building.
- 40K audience
- Short-form
- Iteration
Commerce & creative
An apparel brand, end to end
Owned product design, pricing, listings, fulfilment and customer experience in a small e-commerce business.
- 100+ orders
- 5★ rating
- Concept to customer