“Rania demonstrated a level of professionalism and skill that reflects well on both her and the Schulich program.”Wesley Paterson · President, Paterson Consulting Inc.
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Strategy · Growth · Tech Sales
I understand the buyer, build the business case, and turn it into action.
Master of Management from Schulich with 6+ years across healthcare operations, consulting, sales and digital execution. I turn customer insight, research and numbers into clear recommendations—and I can carry the work into implementation.
- 6+ yrshealthcare and operations exposure
- Top 6Schulich Dean’s Cup overall finish
- 40Kaudience built through short-form content
- 2 degreesbusiness + life sciences
Core work
Evidence before adjectives.
The strongest projects are first: live consulting, venture modelling, strategy cases, a shipped healthcare business rebuild and the operating experience underneath all of it.
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U.S. market entry
Paterson Consulting
Turned a broad U.S. growth question into a bounded North Texas pilot with explicit commercialization gates.
- Team lead
- 98 contacts
- 6-month roadmap
Venture strategy
CareBridge
Built an operating model and integrated financial case for a clinic-hosted diagnostics venture.
- Co-founder & CEO
- 36-month model
- C$400K ask
Strategy under pressure
Dean’s Cup
Led a team through four compressed strategy cases spanning integration, AI governance and implementation.
- Team captain
- Top-six overall
- Executive judges
Go-to-market & digital
Echovasc Imaging Diagnostics
Reframed a mobile cardiac diagnostics service around the clinics and partners who decide whether to use it.
- Positioning
- Website shipped
- Partner pathways
Healthcare operations
Workflow reality
Six-plus years across clinic and diagnostic operations, from intake and referrals to billing controls and EMR workflows.
- 5 EMR platforms
- Intake to billing
- 4-physician clinic
How I work
Frame. Prove. Model. Deliver.
I am most useful when the problem is still a little messy and the answer has to survive both scrutiny and implementation.
01 · Frame
Define the decision.
Clarify the buyer, constraint, success measure and what would change the answer.
02 · Prove
Get enough evidence.
Use research, outreach and operating context—and be explicit about where the evidence stops.
03 · Model
Make assumptions visible.
Put numbers on the case so trade-offs, break-even points and risks can actually be debated.
04 · Deliver
Turn it into action.
Build the roadmap, message, artifact or workflow needed to move the decision forward.
What I bring
Commercial instinct, analytical depth, operator context.
My background is intentionally mixed. It lets me move between customer conversations, analysis, presentations and the work required after the recommendation is approved.
Commercial
Discovery, sales & growth
Consultative selling, outbound, buyer research, positioning, partnerships and customer-facing communication.
Analytical
Strategy & modelling
Market entry, business analysis, financial modelling, KPI logic, scenario thinking and executive recommendations.
Execution
Implementation & digital
Healthcare workflows, project planning, process improvement, web/content execution and practical follow-through.
ExcelPowerPointPS SuiteAccuroOSCARAbelMedAlembicoCanvaPhotoshopWeb & content design
Client validation
People who saw the work.
Two references from different sides of my background: a live consulting client and a physician leader.
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“A conscientious, knowledgeable and capable individual with the attitude and professionalism needed to succeed.”Asim N. Cheema, MD, PhD, FACC · Director, Dixie Medical Group
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Additional proof
Creative work with a commercial reason to exist.
These projects stay secondary on purpose. They show audience judgment, taste and ownership without replacing the strategy and operations story.
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Audience & content
Building 40K from nothing
A practical education in hooks, retention, iteration and community-building.
- 40K audience
- Short-form
- Iteration
Commerce & creative
An apparel brand, end to end
Owned product design, pricing, listings, fulfilment and customer experience in a small e-commerce business.
- 100+ orders
- 5★ rating
- Concept to customer