Echovasc Desk
Supports clinic coordination with appointment reminders, confirmation tracking and diagnostic report workflows.
Business analysis · Operations · Process improvement
Understand the business. Improve the process.
I’m Rania Mujib, a business analysis and operations professional in the Greater Toronto Area. I connect business needs with practical, user-centred solutions.
Process mappingRequirementsWorkflow improvementProject coordinationDigital solutions
How a Kelso lead movesRunning
Live demos
Digital solutions in practice
Explore applications for clinic coordination and lead management, alongside two business websites. App demos use sample data.
Kelso Call Desk
Centralizes inquiries and follow-ups, with shared lead records and customer and realtor call scripts.
kelsoautocare.com
Helps customers review services and prices, explore offers and book an hourly appointment.
echovasc.com
Clarifies cardiac testing services and the partnership offer for family medicine clinics.
Demos use sample data and don’t save changes. Real records require login.
Projects
Business problems. Practical solutions.
Work with Echovasc, a mobile cardiac testing provider, and Kelso, an automotive service business: from workflow analysis to implementation.
Echovasc Imaging Diagnostics
Business consulting, workflow improvement and communications · 2020–present
Read the case study
Business context
Echovasc provides cardiac testing in Ontario family clinics. Manual reminders and separate report records created coordination challenges; the brand also needed clearer positioning.
Tools
Supabase, GitHub, Netlify, LinkedIn page administration
Analysis and contributions
- Defined the clinic partnership audience and positioning through a shared brief.
- Unified the website, LinkedIn page, business cards and clinical forms.
- Mapped current and future workflows, clarified responsibilities and developed Echovasc Desk for reminders and report tracking.
Solution and next steps
Echovasc Desk brings clinic lists, reminders and report status into one interface. The next step is to evaluate its effect on coordination and follow-up.
Echovasc Desk features +
Patient lists for each clinic and each clinic day
Convert pasted schedules into patient lists
Personalized text and call scripts
Private confirm links, checked against date of birth or last name
Lockout after repeated wrong answers, and links that expire
Online self-booking into open slots for follow-ups
Echo steps: study done, report read, report sent
Holter steps: monitor on, returned, uploaded, sent
Overdue report flags
Monthly calendar organized by clinic
Shared tasks, including weekly repeating ones
Individual logins and Canadian data hosting
Kelso Auto Care
Co-founder · Business development and operations · 2026
Read the case study
Business context
A new Hamilton repair shop needed customer acquisition and consistent inquiry handling with a small team.
Tools
Supabase, GitHub, Netlify, Meta Ads Manager and Business Suite
Analysis and contributions
- Built the website with prices, opening offers and hourly booking.
- Ran opening-offer ads with instant replies on Facebook and Instagram.
- Defined lead-handling requirements and developed Call Desk for shared records, follow-ups and call scripts.
- Researched zoning, rent and customer access; wrote realtor call scripts.
Solution and next steps
Call Desk centralizes lead records and follow-ups, supported by Meta auto-replies. Booking conversion remains a measure to evaluate, rather than a proven result.
Kelso system features +
Website leads flow straight into the Call Desk
Instant Meta replies with the booking link and phone number
Each lead saved with name, car, service and offer
Categorize leads by website, customer or property source
Booking with up to 2 cars per hourly slot
Hide unavailable and blocked appointments
Separate scripts for customer and realtor calls
Lead status: to call, in progress, done
Shared logins for the two people running it
Public demo using sample data
Business analysis
Analysis behind the solutions
Six samples showing workflow mapping, requirements, responsibilities and solution planning. Sensitive details are omitted.
Echovasc
Current and future reminder workflows
Current-state and future-state analysis of clinic reminders, follow-ups and report tracking.
Manual step or follow-up riskSupported by Echovasc Desk
Kelso
Call Desk user stories and acceptance criteria
Requirements and test criteria, prioritised as must, should or could.
| ID | Story | Acceptance criteria | Priority |
|---|---|---|---|
| CD-1 | As the owner, I want every website lead in one list, so no inquiry is missed. | Lead appears within seconds with service, vehicle, best time and source. | Must |
| CD-2 | As a customer, I want an instant reply when I send a request, so I know it arrived. | Meta replies right away with the booking link and a phone number to call or text. | Must |
| CD-3 | As the owner, I want each lead's details in one place, so I can call back fast. | Lead shows name, phone, service, vehicle, best time and offer. | Must |
| CD-4 | As a customer, I want to book an hour online, so I don't have to call. | Up to 2 cars per hour. Full and blocked hours are hidden. Two people cannot take the last spot. | Must |
| CD-5 | As a caller, I want to mark each lead to call, in progress or done, so nobody gets called twice. | Status changes save right away and show for everyone logged in. | Should |
| CD-6 | As a caller, I want a realtor script, so every zoning and lease question gets asked. | Script saves answers to the property record. Status shows follow-ups. | Should |
| CD-7 | As a visitor, I want to try the desk without an account, so I can see how it works. | Demo uses sample data only. Nothing in demo mode is saved. | Could |
Kelso
Lead and booking system
One shared database connects leads, bookings and Call Desk.
Tests roll back automatically, leaving no test bookings.
Echovasc
Clinic service responsibilities
A RACI chart defining clinic and Echovasc responsibilities.
| Activity | Partner clinic | Echovasc team | Reading cardiologist | Referring physician |
|---|---|---|---|---|
| Order the test | I | I | · | A/R |
| Book the clinic's patients | A/R | C | · | I |
| Provide the exam room | A/R | C | · | · |
| Reminders and confirmations | I | A/R | · | · |
| Bring equipment and supplies | I | A/R | · | · |
| Perform the echo, fit the Holter | I | A/R | · | · |
| Read the study | · | C | A/R | · |
| Track report status | I | A/R | C | · |
| Report back to the physician | I | R | C | I |
R ResponsibleA AccountableC ConsultedI Informed
Kelso
Acquisition metrics and booking scenarios
Proposed measures for acquisition performance, with an illustrative booking scenario.
| Metric | How it's counted | Checked |
|---|---|---|
| Leads per day | Form requests plus calls from the ads | Daily |
| Time to first reply | Lead saved to first reply | Daily |
| Booking rate | Bookings divided by leads | Weekly |
| Cost per lead | Ad spend divided by leads | Weekly |
| Cost per booked job | Ad spend divided by completed bookings. | Weekly |
| Show-up rate | Completed jobs divided by bookings | After opening |
Leads100
Bookings a day3.5
Bookings a week24.5
Echovasc
Clinic partnership positioning brief
A shared brief for the website, LinkedIn, forms and business cards.
Audience
Family physicians, family clinic owners and primary care clinic administrators.
Offer
On-site echocardiography, contrast echocardiography and Holter monitoring, run as coordinated service days inside the clinic.
Main action
"Partner with Echovasc." Patients book through their own doctor, so the copy speaks to clinics, not patients.
Markets, in order
- Milton
- Halton Region
- Peel and Mississauga
- The Greater Toronto Area
- The rest of Ontario
Business background
A long track record of mobile cardiac testing, starting in Sudbury and now based in the GTA.
Communication standards
Use verified claims and authentic imagery. Apply the company’s navy, teal and white identity.
Toolkit
Capabilities and tools
Business analysis: workflow mapping, user stories and acceptance criteria. Operations: scheduling, follow-up and coordination. Delivery and marketing tools are listed below.
Supabase
Databases, logins and access control.
Data
GitHub
Private repositories and version history.
Development
Netlify
Hosting and automated deployment.
Development
Playwright
Desktop and mobile browser testing.
Development
Python
Scripts to keep site content consistent.
Development
Meta Ads Manager and Business Suite
Ads, lead offers and automated replies.
Marketing
LinkedIn page admin
Echovasc company page management.
Marketing
Excel and PS Suite EMR 
Clinic reporting and patient scheduling.
Operations
Also in my toolkit
Design, planning and collaboration.
Canva
Gmail
Google Calendar
Google Drive
Notion
Slack
monday.com
Framer
Mailchimp
QuickBooks
DocuSign
How I work
A practical approach to improvement
- 1
Understand the business
Discuss goals, daily work and constraints with the people involved.
- 2
Identify the problem
Map the current workflow, responsibilities and points of friction.
- 3
Define requirements
Prioritize user needs and define acceptance criteria.
- 4
Develop the solution
Translate requirements into practical changes, reviewed in small steps.
- 5
Evaluate
Check workflows, data handling and usability against requirements.
- 6
Implement and improve
Release changes, gather user feedback and refine the solution.
brief Customers need to book available appointments
story CD-4: up to 2 cars per hourly slot
build slot check before a booking is saved
test book the last spot twice, then roll back
pass second booking refused, slot shows full
test screenshots at 390px and 1366px
pass layout holds on phone and desktop
ship git push, Netlify deploy
live next: track booking rate weekly
Clear communication
Screens, scripts and texts written so anyone can follow them.
Private by default
Sample data in public. Real records behind a login.
Evidence-based claims
Claims grounded in documented work, with limitations stated.
Small, tested changes
One thing at a time, checked before it reaches anyone.
Background
Experience and education
2020 to now
Echovasc Imaging Diagnostics
Healthcare workflow improvement, business development and digital communications.
2026
Kelso Auto Care
Co-founder. Operational planning, lead management, digital marketing and location research.
2024 to 2026
Rehoboth Family Health Clinic
Medical assistant and secretary. Appointment coordination, patient communication and PS Suite EMR.
Schulich client project
Paterson Consulting
Led a student consulting team on U.S. market-entry research and strategy.
2026
Master of Management
Schulich School of Business, York University
Undergraduate
Honours BSc, Life Sciences
McMaster University
Let’s connect
Open to business analysis, business systems analysis, operations and project coordination roles. Contact me to discuss opportunities or request my résumé and references.